[Bookstoprisoners] rules for writing Public Service announcements from the FCC

[Barbara kessel]

 Please Avoid the following types of promotional language when you
> write your PSA:
>
> No "Us" or "We" & no "Calls to Action"  i.e. "Contact or call Lizzy at
> 555-1212...", "Tour 10 gardens..." "See three films...", "Hear well
> know speaker...", "Find out about..." "Come boogie with us..."; "Get
> your tickets now..."; "Visit us online at..."; "Come celebrate..."
> "Join us..."; etc., - A Call to Action means telling someone to do
> something, such as "get, come, call, join, visit, listen, contact,
> tour, etc."
> NO Inducements  "Free t-shirt for attending..." "Free refreshments..."
> NO Endorsements or qualitative descriptions "This is going to be a
> great show you won't want to miss."
> NO Reference to price or value "Tickets are $10 ..."; "Student
> discounts available..."; "Half off..."; "Free admission, free
> refreshments, etc.; If an event is free, you may say it's open to the
> public.
> NO Superlative, Qualitative or Comparative Language: "Great, Fun,
> Wonderful, Best, Biggest, Exciting..." ; "Mendocino's only..."
> NO mention of gambling, raffles, games of chance, etc. i.e. "Come play
> blackjack, bingo,"...even if it is for a good "cause"
>
> Reminder, please just write: Who,  What, When and Where, in third
> person, in less than 30 non-promotional words. Thanks! KZYX reserves
> the right to edit or change your submission. For more info...
> <http://www.kzyx.org/pages/psa_more_rules.html>