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Has anybody seen AppleTV in action?<br>
<br>
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<th align="RIGHT" nowrap="nowrap" valign="BASELINE">Subject: </th>
<td>[CliffordPickover] Why Apple Should Use Its Billions to
Crush Hollywood</td>
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<th align="RIGHT" nowrap="nowrap" valign="BASELINE">Date: </th>
<td>Wed, 22 Jun 2011 09:12:58 -0400</td>
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<th align="RIGHT" nowrap="nowrap" valign="BASELINE">From: </th>
<td>Rusty <a class="moz-txt-link-rfc2396E" href="mailto:rustyrusty@rogers.com"><rustyrusty@rogers.com></a></td>
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<td><a class="moz-txt-link-abbreviated" href="mailto:CliffordPickover@yahoogroups.com">CliffordPickover@yahoogroups.com</a></td>
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<td><a class="moz-txt-link-abbreviated" href="mailto:CliffordPickover@yahoogroups.com">CliffordPickover@yahoogroups.com</a>
<a class="moz-txt-link-rfc2396E" href="mailto:CliffordPickover@yahoogroups.com"><CliffordPickover@yahoogroups.com></a></td>
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<p> <a moz-do-not-send="true"
href="http://www.cultofmac.com/why-apple-should-use-its-billions-to-crush-hollywood/101379#disqus_thread"><br>
http://www.cultofmac.com/why-apple-should-use-its-billions-to-crush-hollywood/101379#disqus_thread</a><br>
</p>
<p><span id="more-101379"></span>Before getting into a new
industry, most companies in technology start with the
question: What can we make?</p>
<p>The great thing about Apple is that they ask: What <em>should</em>
we make? What industry is so broken, and products so clunky
and frustrating to use, that Apple could re-invented it with
something elegant, beautiful and simple?</p>
<p>They’ve done this successfully four times with four
industries: PCs, music players, cell phones and tablets.</p>
Four culture-changing mega hits for a single company, by the
way, is the current world record. Some other super successful
companies have done this only once. Think Starbucks with its
coffee stores, or Amazon.com with its book business. Many
super successful companies have never achieved this.<br>
<br>
<p>In the case of music players and tablets, Apple changed the
world through sheer market domination. In PCs and cell
phones, they changed the world by creating a vision so
compelling that competitors were forced to copy.</p>
<p>In other industries, Apple has failed to change the world.</p>
<p>One of these failures is the TV and movie watching
experience with Apple TV. Yes, Apple TV is awesome. But the
overwhelming majority of TV users neither use an Apple TV,
nor use a system that copies Apple TV. Which is too bad,
because our living rooms desperately need Apple’s touch.<br>
<br>
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