[Imc-summaries] CCR Co-opted: It Ain’t Me, I Ain’t No Millionaire’s Denim-Clad Son

[imc-tech at urbana.indymedia.org]

Another protest anthem bit the proverbial dust this summer when Wrangler jeans unveiled its new advertising campaign. Playing as background to Wrangler’s all-American-themed commercial and rah-rah flag-waving is Credence Clearwater Revival’s "Fortunate Son." What once was a Vietnam-era classic song about less-fortunate sons dying in the name of someone else’s "patriotism," has now been co-opted to sell blue jeans.

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