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<!--TITLE--><span style="font-family: Arial, Helvetica, sans-serif; font-size: 21px; line-height: 26px; color: #754200;"><strong>Insane PR Circus Rocks Holland—But It's Not <a href="http://www.youtube.com/watch?v=R9bdeMq-iFQ">that Polar Bear Thing</a></strong></span><br />
<!--SUBTITLE--><span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 17px;"><strong>Hoax involves Dutch, Moby, Pamela Anderson and New Zealand Zoo</strong></span> <!--START BODY-->
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<a href="http://www.youtube.com/watch?v=R9bdeMq-iFQ"><img align="left" hspace="7" src="http://files.yeslab.org/polarpartners/gazpromboatbear.jpg" width="250" /></a> <font face="Arial, Helvetica, sans-serif" size="2">What seemed to be a cruel and bizarre PR campaign took over Amsterdam yesterday as a barge with an apparently drugged polar bear, a Russian child superstar, and a colorful marching band wound through Amsterdam's canals to the city zoo. There, visitors and staff watched Gazprom and Shell reps officiously give the bear to Amsterdam—before being forcibly removed by zoo security and city police.</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">A flurry of public speculation rippled through Dutch TV and online media: <a href="http://www.at5.nl/gespot/109065/dierenmishandelingenmishandeling">What could it mean?</a> <a href="http://rtvnh.nl/nieuws/114877/IJsbeer+vaart+over+Amsterdamse+grachten">Who could have done this?</a> <a href="http://www.at5.nl/artikelen/109254/i-jsbeer-in-gracht-kwam-rechtstreeks-van-noordpool">Has Shell gone mad?</a></font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">Shortly thereafter, a companion website appeared at <a href="http://polar-partners.com/">Polar-Partners.com</a>, just in time for Twitter to burst into flames with revelations that "Gazprom" was using Moby's most famous song in the <a href="http://www.youtube.com/watch?v=R9bdeMq-iFQ">PR event's publicity video</a>. <a href="https://twitter.com/PamelaDAnderson/status/370278546746245120">Pamela Anderson</a>, Dawn Olivieri, Adam McKay, Occupy Wall Street, and various other celebs joined in the fracas, cumulatively reaching millions of fans.</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">Making things weirder, New Zealand's Auckland Zoo <a href="https://twitter.com/aucklandzoo/status/370414175576539136">felt compelled to assert</a> that it would not be receiving a bear through Gazprom's <a href="http://polar-partners.com/adopt">Adopt-a-Bear program</a>. And when grainy <a href="http://instagram.com/p/dSHBDFEUu-/">bear cruelty</a> <a href="http://instagram.com/p/dROEqth5Bl/">photos</a> popped up, the whole thing began to gain its own weird momentum.</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">"Our polar bear circus was absolutely insane, but not half as insane as Gazprom and Shell's Arctic deal," said James Turner of Greenpeace International. "They want to exploit melting sea ice to drill for more oil. Shell screwed up badly in Alaska last year, so they're taking advantage of Russia’s weaker regulations to take huge risks over there instead.”</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">"It's a national embarrassment that the most famous Dutch company is teaming up with one of the world's most notoriously corrupt state-owned corporations," said Dutch activist and Yes Lab volunteer Richelle Dumond. "Shell used to have standards, didn't they?"</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">"Gazprom made it very easy for us," said Andy Bichlbaum of the Yes Men. "Their actual PR is extremely inspiring."</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">"If you want a good laugh, just take a look at what Gazprom writes about <a href="http://www.gazprom.com/press/reports/2013/bovanenkovo/">reindeer</a>,<a href="http://www.gazprom.com/press/reports/2013/nestling-boxes/"> birds</a> and<a href="http://www.gazprom.com/nature/ecosystems/"> salmon</a> for their '<a href="http://www.gazprom.com/press/news/2012/december/article151229/">Year of Ecology</a>' page," said Mike Bonanno of the Yes Men. </font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">"Not to mention launching a <a href="http://www.gazprom.com/press/news/2013/may/article163362/">USB key with animal jpegs into outer space</a>," said Sean Devlin of the Yes Lab. "Now that's inspiring."</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">"Gazprom and Shell's real PR stunt is persuading the world that they're not responsible for the collapse of our ecosystems, and that they can be trusted to drill safely in the Arctic," said Turner. "But now over <a href="http://savethearctic.org">3.5 million</a> people are ready to bust the hoax."</font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">The project was a collaboration between <a href="http://www.yeslab.org">the Yes Lab</a>, <a href="http://greenpeace.org">Greenpeace International</a> and Russian activists forced to live abroad. </font> <font size="-2"> </font></p>
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<font face="Arial, Helvetica, sans-serif" size="2">CONTACT: <a href="mailto:james.turner@greenpeace.org">James Turner (Greenpeace International)</a>, <a href="mailto:info@yeslab.org">Andy Bichlbaum (Yes Lab)</a></font></p>
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