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<p class="MsoNormal"><b><span style="font-size:11pt;font-family:Verdana;color:rgb(76,1,113)">University YMCA-UIUC </span></b></p><p class="MsoNormal"><span style="font-size:11pt;font-family:Verdana">1001 S. Wright Street, Champaign, IL 61820 </span></p>
<p class="MsoNormal"><span style="font-size:11pt;font-family:Verdana"><b><span style="color:rgb(0,174,239)"><a href="http://www.universityymca.org/" target="_blank">www.universityymca.org</a></span></b> </span><span style="font-family:Arial;font-size:10pt;text-align:right"> </span></p>
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<p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">Press Release:</span></b><span style="font-size:10pt;font-family:Verdana"></span></p><p class="MsoNormal"><i><span style="font-size:10pt;font-family:Verdana">For Immediate Release</span></i><span style="font-size:10pt;font-family:Verdana"></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">November 19, 2013</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><b>For media inquiries, contact: </b></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">Megan Flowers, Communications Director</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><u><span style="color:rgb(17,85,204)"><a href="tel:%5B217-337-1500" value="+12173371500" target="_blank">[217-337-1500</a></span></u>, <a href="mailto:megan@universityymca.org">megan@universityymca.org</a>]</span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">  </span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal" align="center" style="text-align:center">
<b><span style="font-size:14pt;font-family:Verdana">Black Friday...CyberMonday...#GivingTuesday</span></b><span style="font-size:14pt;font-family:Verdana"></span></p><p class="MsoNormal" align="center" style="text-align:center">
<span style="font-family:Verdana">  University Y encourages social media friends to give back on #GivingTuesday</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal">
<b><span style="font-size:10pt;font-family:Verdana">What:</span></b><span style="font-size:10pt;font-family:Verdana"> The University YMCA encourages the community to donate online to the University Y on #GivingTuesday, which falls on December 3rd, 2013.  Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday has become a national movement to encourage people to take collaborative action to improve their local communities, give back to the charities and causes they support and help create a better world. </span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">How:</span></b><span style="font-size:10pt;font-family:Verdana"> On December 3rd, the University Y will reach out to followers on Twitter and friends on Facebook about how their work impacts campus and communities, and will encourage people to make a direct donation through Twitter and Facebook. The University Y will create a special opportunity for friends of the Y to give through social media and their website at <a href="http://www.universityymca.org/" target="_blank">www.universityymca.org</a></span></p>
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</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><br></span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><img src="cid:ii_1425db2226b289fa" alt="Inline image 5"><br>
</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">When:</span></b><span style="font-size:10pt;font-family:Verdana"> Tuesday, December 3, 2013</span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">Why:</span></b><span style="font-size:10pt;font-family:Verdana"> "The University YMCA has joined the #GivingTuesday movement to highlight the impact of our campus and community programs<i>”, </i>says Alicia Beck, Development Director of the University YMCA. "The University Y has made in impact on hundreds of lives locally and globally. Through our local tutoring program in Champaign-Urbana Pu</span><span style="font-family:Verdana;font-size:10pt">blic Schools; student service learning initiatives with local and national organizations; student led environmental programs; and our global engagement around health and community immigration issues; the University of Y continues to develop tomorrow’s global leaders today. </span><span style="font-family:Verdana;font-size:10pt">We need your help to continue and to grow our world-class programs, now more than ever</span><span style="font-family:Verdana;font-size:10pt">." </span></p>
<p class="MsoNormal"></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><br></span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">All online contributions will go to fund the Y's programs that work toward bridging campus to community around issues of social justice, environmental protection, global engagement, and interfaith collaboration<b>.</b> </span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">Who:</span></b><span style="font-size:10pt;font-family:Verdana"> The University Y is the oldest non-profit organization in Champaign and is dedicated to engaging people in service, reflection, and action.  We develop cause-driven student leaders, partner with community members and bring them together to address issues that impact us all.</span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">Note:</span></b><span style="font-size:10pt;font-family:Verdana"> Alicia B</span><span style="font-family:Verdana;font-size:10pt">eck, spokesperson for the University Y's #GivingTuesday campaign, is available for in-person and over-the-phone interviews. An additional source is provided by the national #GivingTuesday campaign (see below).</span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">About #GivingTuesday:</span></b><span style="font-size:10pt;font-family:Verdana"></span></p>
<p class="MsoNormal"></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of partners- charities, families, businesses and individuals-to transform how people think about, talk about and participate in the giving season.</span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><img src="cid:ii_1425daf1d259127d" alt="Inline image 4" width="420" height="190"></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><br>
</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">A team of recogni</span><span style="font-family:Verdana;font-size:10pt">zed experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, originally spearheaded this effort. Founding partners in 2012 included United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing</span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana">counsel and resources to help build this movement.</span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal">
<span style="font-size:10pt;font-family:Verdana">"<i>#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,"</i> said Kathy Calvin, CEO of the UN Foundation. <i>"The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world."</i></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"> </span></p><p class="MsoNormal"><b><span style="font-size:10pt;font-family:Verdana">Website:</span></b><span style="font-size:10pt;font-family:Verdana"></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><u><span style="color:blue"><a href="http://givingtuesday.org/partner/ymca-of-the-university-of-illinois/" target="_blank">http://givingtuesday.org/partner/ymca-of-the-university-of-illinois/</a></span></u></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Verdana"><u><span style="color:rgb(17,85,204)"><a href="http://universityymca.org/giving_tuesday" target="_blank">http://universityymca.org/giving_tuesday</a></span></u></span></p>
</td></tr></tbody></table></td></tr></tbody></table><div><br></div>-- <br>Best,<br>Megan Flowers <br><span style="color:rgb(102,102,102)">Communications Director<br>University YMCA<br>Office: 217-337-1500<br>Fax: 217-337-1533<br>
Email:</span> <a href="mailto:megan@universityymca.org" target="_blank">megan@universityymca.org</a><br><br>
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