<div dir="ltr"><font face="verdana, sans-serif"><span style="font-size:10pt"><a href="https://twitter.com/ocpress" target="_blank"><span style="text-decoration:none"><b>OCPress</b></span></a> & <a href="http://hammerhard.org/" target="_blank"><span style="text-decoration:none"><b>HammerHard MediaWorks</b></span></a> are
proud to release our <b>2014 Chicago Media List</b>, a free resource for the metro grassroots community -- with verified contacts for 400+ local news professionals, 50 new
national contacts, and outlets' and reporters' twitter handles.</span><span style="font-size:10pt"></span></font><div class="gmail_quote"><div dir="ltr"><div class="gmail_quote"><div>
<p class="MsoNormal" style="margin-bottom:0.0001pt"><font face="verdana, sans-serif"><span style="font-size:10pt"> </span><span style="font-size:10pt"></span></font></p><font face="verdana, sans-serif"><span style="font-size:10pt"><b>How to use this list:</b> </span><span style="font-size:10pt">You can find instructions
for sending press releases and a host of other PR tips in our step-by-step
instructional guides: </span><i style="font-size:10pt"><a href="http://www.tinyurl.com/omwmedia" target="_blank"><span style="text-decoration:none">Occupythe Media! Press Relations 101 for Activists</span></a> </i><span style="font-size:10pt">and </span><i style="font-size:10pt"><a href="http://www.tinyurl.com/pr201" target="_blank"><span style="text-decoration:none">PR 201 – How to Break News</span></a></i><span style="font-size:10pt">.</span></font>
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<p class="MsoNormal" style="margin-bottom:0.0001pt"><font face="verdana, sans-serif"><span style="font-size:10pt"><b><font color="#000000">Twitter – Changing the PR game one tweet at a time:</font> </b></span></font><span style="font-size:10pt;font-family:verdana,sans-serif">We've added twitter
handles to our list -- because today, news breaks on Twitter. Reporters, editors,
producers and photographers use the social media “micro-blogging” platform to
keep up with daily events and share their work. It’s a much more personal form
of communication than email, and we’ve seen great results from Twitter
communications. </span></p><p class="MsoNormal" style="margin-bottom:0.0001pt"><span style="font-size:10pt;font-family:verdana,sans-serif"><br></span></p><p class="MsoNormal" style="margin-bottom:0.0001pt"><span style="font-size:10pt;font-family:verdana,sans-serif">It’s easy to get started:</span></p>
<p class="MsoNormal"></p><ul><li><span style="font-size:10pt;font-family:verdana,sans-serif"><b>Follow
the Chicago media.</b> Sign in to your org’s account and visit @OCPress’ list of </span><a href="https://twitter.com/ocpress/chi-news-professionals" style="font-size:10pt;font-family:verdana,sans-serif" target="_blank"><span style="text-decoration:none">Chicago News
Professionals</span></a><span style="font-size:10pt;font-family:verdana,sans-serif">. On the left, click “List Members” and follow away!</span></li></ul><ul><li><b style="font-size:10pt;font-family:verdana,sans-serif">Tweet
your events and press releases at key media.</b><span style="font-size:10pt;font-family:verdana,sans-serif"> Tweeting to the general
account of a media organization (ie @suntimes) is not effective. Instead, tweet your release to key reporters and editors. At the Sun Times, you might
try tweeting at News Editor Stefano Esposito (@slesposito), or Urban Affairs
Reporter/Assistant City Editor Maudlyne Ihejirka (@maudlynei). </span></li></ul><div style="margin-left:40px"><span style="font-size:10pt"><font face="verdana, sans-serif">Here’s an example of a
Twitter “press release”: </font></span><font color="#0000ff" face="verdana, sans-serif"><u><a href="http://bit.ly/1ihCeWl" target="_blank">http://bit.ly/1ihCeWl</a></u></font><span style="font-size:10pt"><font face="verdana, sans-serif"> … which resulted
in this article about an hour later: </font></span><u style="color:rgb(0,0,255);font-family:verdana,sans-serif"><a href="http://bit.ly/1fZgXA3" target="_blank">http://bit.ly/1fZgXA3</a></u><br><br><span style="font-size:10pt"><font face="verdana, sans-serif">Another media alert sent via twitter: </font></span><font color="#0000ff" face="verdana, sans-serif"><u><a href="http://bit.ly/1mTwjh9" target="_blank">http://bit.ly/1mTwjh9</a></u></font><span style="font-size:10pt"><font face="verdana, sans-serif"> … which produced this article: </font></span><u style="color:rgb(17,85,204);font-family:verdana,sans-serif"><a href="http://bit.ly/1kBakr4" target="_blank">http://bit.ly/1kBakr4</a></u><br>
</div><ul><li><font face="verdana, sans-serif"><span style="font-size:10pt"><b>Tweet
your coverage.</b> When you do, be sure to give credit to the news organization and
author. This is common courtesy, and also lets reporters know you appreciate
their coverage. </span></font><span style="font-size:10pt;font-family:verdana,sans-serif">A
few examples:</span></li></ul><div style="margin-left:40px"><span style="font-size:10pt;font-family:verdana,sans-serif">Students seek to further
regulate @UChicago police: </span><span style="font-size:10pt;font-family:verdana,sans-serif"><a href="http://hpherald.com/2014/03/12/students-seek-to-further-regulate-u-of-c-police/" style="font-size:10pt" target="_blank">http://hpherald.com/2014/03/12/students-seek-to-further-regulate-u-of-c-police/</a> </span><span style="font-size:10pt;font-family:verdana,sans-serif">by
@ReporterWelbers via @HydeParkHerald </span><span style="font-size:10pt;font-family:verdana,sans-serif"><a href="http://pic.twitter.com/Z80WKc7vmw" style="font-size:10pt" target="_blank">pic.twitter.com/Z80WKc7vmw</a></span><br>
<br><span style="font-size:10pt;font-family:verdana,sans-serif">Rahm Emanuel's #Chicago,
a tale of two cities: </span><a href="http://www.cnn.com/2014/04/02/opinion/coval-chicagoland-rahm-emanuel/index.html?sr=sharebar_twitter" style="font-size:10pt;font-family:verdana,sans-serif" target="_blank"><span style="text-decoration:none">http://www.cnn.com/2014/04/02/opinion/coval-chicagoland-rahm-emanuel/index.html?sr=sharebar_twitter</span></a><span style="font-size:10pt;font-family:verdana,sans-serif"> via
@kevincoval @cnn | cc @RahmEmanuel</span><span style="font-size:10pt;font-family:verdana,sans-serif"><a href="http://pic.twitter.com/ZzAfR330Bb" style="font-size:10pt" target="_blank">pic.twitter.com/ZzAfR330Bb</a></span></div>
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<p class="MsoNormal" style="margin-bottom:0.0001pt"><font face="verdana, sans-serif"><span style="font-size:10pt"><b><br></b></span></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt"><font face="verdana, sans-serif"><span style="font-size:10pt"><b>Rachael Perrotta</b></span><span style="font-size:10pt"> (@plussone) is a
seasoned PR pro and spokesperson with over a decade of experience in strategic media
planning, tactics and training – and the lead manager for the @OCPress Chicago
Media List & Activist Newswire. Her PR and social media
consultations and workshops are free for progressive projects – and she’s
particularly committed to working with youth-lead grassroots groups without
significant funding. She currently works in financial services marketing. </span><span style="font-size:10pt"><a href="http://www.about.me/plussone" target="_blank"><span style="color:blue;text-decoration:none">www.about.me/plussone</span></a></span><span style="font-size:10pt"></span></font></p>
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<p class="MsoNormal"><span style="font-size:10pt;line-height:115%"><font face="verdana, sans-serif"><b>Chris Geovanis</b> (@heavyseas) has more than 20 years of experience
as an advocacy journalist, writer, photographer and communications
professional in government, academia, business, the non-profit sector — and, of
course, the street. She’s available as a pro bono media consultant and trainer –
and also takes story pitches – for progressive grassroots groups and struggles.
Capitalists: you gotta pay to play. <a href="http://www.about.me/chrisgeovanis" target="_blank">www.about.me/chrisgeovanis</a></font></span></p>
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