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Here you go Earl,<br>
<br>
This answers the question I asked you about USLAW doing
this climate March and asking why they are doing it, as
if there is no reason to continue anti-war activities.<br>
<br>
David J.<br>
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href="http://www.counterpunch.org/2014/09/19/how-the-peoples-climate-march-became-a-corporate-pr-campaign/">http://www.counterpunch.org/2014/09/19/how-the-peoples-climate-march-became-a-corporate-pr-campaign/</a></big></big></big></big><big><big><big><big>
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</big></big></big></big><big><big><big><big><font
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</big></big></big></big><big><big><big><big><font
style="font-size:20pt;"
size="5"><big><big><big><big><b>How
the People’s Climate
March Became a
Corporate PR
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I’ve never been to a protest
march that advertised in the New
York City subway. That spent
$220,000 on posters inviting
Wall Street bankers to join a
march to save the planet,
according to one source. That
claims you can change world
history in an afternoon after
walking the dog and eating
brunch. </big></big></big></big><big><big><big><big><br>
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Welcome to the "People’s Climate
March" set for Sunday, Sept. 21
in New York City. It’s timed to
take place before world leaders
hold a Climate Summit at the
United Nations two days later.
Organizers are billing it as the
"biggest climate change
demonstration ever" with similar
marches around the world. The
Nation describes the
pre-organizing as following "a
participatory, open-source model
that recalls the Occupy Wall
Street protests." A leader of
350.org, one of the main
organizing groups, explained,
"Anyone can contribute, and many
of our online organizing ‘hubs’
are led by volunteers who are
often coordinating hundreds of
other volunteers." </big></big></big></big><big><big><big><big><br>
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I will join the march, as well
as the Climate Convergence
starting Friday, and most
important the "Flood Wall
Street" direct action on Monday,
Sept. 22. I’ve had conversations
with more than a dozen
organizers including senior
staff at the organizing groups.
Many people are genuinely
excited about the Sunday
demonstration. The movement is
radicalizing thousands of youth.
Endorsers include some labor
unions and many people-of-color
community organizations that
normally sit out environmental
activism because the mainstream
green movement has often done a
poor job of talking about the
impact on or solutions for
workers and the Global South. </big></big></big></big><big><big><big><big><br>
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Nonetheless, to quote Han Solo,
"I’ve got a bad feeling about
this." </big></big></big></big><big><big><big><big><br>
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Environmental activist Anne
Petermann and writer Quincy Saul
describe how the People’s
Climate March has no demands, no
targets,and no enemy. Organizers
admitted encouraging bankers to
march was like saying Blackwater
mercenaries should join an
antiwar protest. There is no
unity other than money. One
veteran activist who was
involved in Occupy Wall Street
said it was made known there was
plenty of money to hire her and
others. There is no sense of
history: decades of
climate-justice activism are
being erased by the incessant
invocation of the "biggest
climate change demonstration
ever." Investigative reporter
Cory Morningstar has connected
the dots between the organizing
groups, 350.org and Avaaz, the
global online activist outfit
modeled on MoveOn, and
institutions like the World Bank
and Clinton Global Initiative.
Morningstar claims the secret of
Avaaz’s success is its
"expertise in behavioral
change." </big></big></big></big><big><big><big><big><br>
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That is what I find most
troubling. Having worked on
Madison Avenue for nearly a
decade, I can smell a P.R. and
marketing campaign a mile away.
That’s what the People’s Climate
March looks to be. According to
inside sources a push early on
for a Seattle-style
event—organizing thousands of
people to nonviolently shut down
the area around the United
Nations—was thwarted by paid
staff with the organizing
groups. </big></big></big></big><big><big><big><big><br>
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One participant in the
organizing meetings said, "In
the beginning people were
saying, ‘This is our Seattle,’"
referring to the 1999 World
Trade Organization ministerial
that was derailed by direct
action. But the paid staff got
the politics-free Climate March.
Another source said, "You
wouldn’t see Avaaz promoting an
occupy-style action. The
strategic decision was made to
have a big march and get as many
mainstream groups on board as
possible." </big></big></big></big><big><big><big><big><br>
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Nothing wrong with that. Not
every tactic should be based on
Occupy. But in an email about
climate change that Avaaz sent
out last December, which
apparently raked in millions of
dollars, it wrote, "It’s time
for powerful, direct,
non-violent action, to capture
imagination, convey moral
urgency, and inspire people to
act. Think Occupy." </big></big></big></big><big><big><big><big><br>
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Here’s what seems to be going
on. Avaaz found a lucrative
revenue stream by warning about
climate catastrophe that can be
solved with the click of a
donate button. To convince
people to donate it says we need
Occupy-style actions. When the
moment comes for such a protest,
Avaaz and 350.orgblocked it and
then when it did get organized,
they pushed it out of sight. If
you go to People’s Climate
March, you won’t find any
mention of the Flood Wall Street
action, which I fully support,
but fear is being organized with
too little time and resources.
Nor have I seen it in an Avaaz
email, nor has anyone else I’ve
talked to. Bill McKibben of
350.org began promoting it this
week, but that may be because
there is discontent in the
activist ranks about the march,
which includes lots of Occupy
Wall Street activists. One
inside source said, "It’s a
branding decision not to promote
the Flood Wall Street action.
These are not radical
organizations." </big></big></big></big><big><big><big><big><br>
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Branding. That’s how the climate
crisis is going to be solved. We
are in an era or postmodern
social movements. </big></big></big></big><big><big><big><big><br>
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The image (not ideology) comes
first and shapes the reality.
The P.R. and marketing
determines the tactics, the
messaging, the organizing, and
the strategy. Whether this can
have a positive effect is a
different question, and it’s why
I encourage everyone to
participate. The future is
unknowable. But left to their
own devices the organizers will
lead the movement into the
graveyard of the Democratic
Party, just as happened with the
movement against the Iraq War a
decade ago. You remember that
historic worldwide movement,
right? It was so profound the
New York Times dubbed global
public opinion, "the second
superpower." Now Obama has
launched an eighth war and there
is no antiwar movement to speak
of. </big></big></big></big><big><big><big><big><br>
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Sources say Avaaz and 350.org is
footing most of the bill for the
People’s Climate March with
millions of dollars spent. Avaaz
is said to have committed a
dozen full-time staff, and hired
dozens of other canvassers to
collect petition signatures and
hand out flyers. Nearly all of
350.org’s staff is working on
climate marches around the
country and there is an office
in New York with thirty
full-time workers organizing the
march. That takes a lot of
cheddar. While the grassroots
are being mobilized, this is not
a grassroots movement. That’s
why it’s a mistake to condemn
it. People are joining out of
genuine concern and passion and
hope for an equitable,
sustainable world, but the
control is top down and behind
closed doors. Everyone I talked
to described an undemocratic
process. Even staffers were not
sure who was making the
decisions other than to tell me
to follow the money. It’s also
facile to say all groups are
alike. Avaaz is more cautious
than 350.org, and apparently the
New York chapter of 350.org,
which is more radical, is at
odds with the national. </big></big></big></big><big><big><big><big><br>
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But when the overriding demand
is for numbers, which is about
visuals, which is about P.R. and
marketing, everything becomes
lowest common denominator. The
lack of politics is a political
decision. One insider admitted
despite all the overheated
rhetoric about the future is on
the line, "I don’t expect much
out of this U.N. process." The
source added this is "a media
moment, a mobilizing moment."
The goal is to have visuals of a
diverse crowd, hence the old saw
about a "family-friendly" march.
Family friendly comes at a high
cost, however. Everything is
decided by the need for visuals,
which means organizers will
capitulate to anything the NYPD
demands for fear of violence.
The march is on a Sunday morning
when the city is in hangover
mode. The world leaders will not
even be at the United Nations,
and they are just the hired guns
of the real climate criminals on
Wall Street. The closest the
march comes to the United
Nations is almost a mile away.
The march winds up on Eleventh
Avenue, a no-man’s land far from
subways. There is no closing
rally or speakers. </big></big></big></big><big><big><big><big><br>
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An insider says the real goal
was to create space for
politicians: "If you can frame
it as grandma and kids and
immigrants and labor you could
make it safer for politicians to
come out and support. It’s all
very liberal. I don’t have much
faith in it." </big></big></big></big><big><big><big><big><br>
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When I asked what the metrics
for success for, the insider
told me media coverage and
long-term polling about public
opinion. I was dumbfounded.
That’s the exact same tools we
would use in huge marketing
campaigns. First we would
estimate and tally media
"impressions" across all
digital, print, outdoor, and so
on. Then a few months down the
road we would conduct surveys to
see if we changed the consumer’s
opinion of the brand, their
favorability, the qualities they
associated with it, the
likelihood they would try.
That’s the same tools Avaaz is
allegedly using. </big></big></big></big><big><big><big><big><br>
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Avaaz has pioneered clickbait
activism. It gets people to sign
petitions about dramatic but
ultimately minor issues like,
"Prevent the flogging of 15 year
old rape victim in Maldives."
The operating method of Avaaz,
which was established in 2007,
is to create "actions" like
these that generate emails for
its fundraising operation. In
other words, it’s a corporation
with a business model to create
products (the actions), that
help it increase market share
(emails), and ultimately
revenue. The actions that get
the most attention are ones that
get the most petition signers,
the most media coverage, and
which help generate
revenue.begging slogans6 </big></big></big></big><big><big><big><big><br>
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Avaaz has turned social justice
into a product to enhance the
liberal do-gooding lifestyle,
and it’s set its sights on the
climate justice movement. </big></big></big></big><big><big><big><big><br>
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The more dramatic the emails the
better the response. It’s like
the supermarket. The bags and
boxes don’t say, "Not bad," or
"kinda tasty." They say "the
cheesiest," "the most
delicious," "an avalanche of
flavor," "utterly irresistible."
That’s why climate change polls
so well for Avaaz. It’s really
fucking dramatic. But it’s still
not dramatic enough for
marketing purposes. </big></big></big></big><big><big><big><big><br>
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One source said the December
2013 email from Avaaz Executive
Director Ricken Patel about
climate change was a goldmine.
It was headlined, "24 Months to
Save the World." It begins,
"This may be the most important
email I’ve ever written to you,"
and then says the climate crisis
is "beyond our worst
expectations" with storms and
temperatures "off the charts."
Then comes the hook from Patel,
"We CAN stop this, if we act
very fast, and all together. And
out of this extinction
nightmare, we can pull one of
the most inspiring futures for
our children and grandchildren.
A clean, green future in balance
with the earth that gave birth
to us." </big></big></big></big><big><big><big><big><br>
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Telling people there is 24
months to save the world is
odious, as is implying an online
donation to Avaaz can save the
planet. </big></big></big></big><big><big><big><big><br>
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The same overblown rhetoric is
being used for the People’s
Climate March: It’s the biggest
ever. There is "unprecedented
collaboration" with more than
1,400 "partner" groups in New
York City. Everything comes down
to this one day with the "future
on the line and the whole world
watching, we’ll take a stand to
bend the course of history." </big></big></big></big><big><big><big><big><br>
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Presumably the orderly marchers
behind NYPD barricades will
convince the governments of the
world that will meet for the
Climate Summit that won’t even
meet for another two days that
they need to pass UN Secretary
General Ban Ki-moon’s
"ambitious global agreement to
dramatically reduce global
warming pollution." </big></big></big></big><big><big><big><big><br>
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Moon is now joining the march.
But it’s hard to find details,
including on the Climate Summit
website, as to what will
actually be discussed there. The
best account I could find is by
Canadian journalist Nick
Fillmore. He claims the main
point will be a carbon pricing
scheme. This is one of those
corporate-designed scams that in
the past has rewarded the worst
polluters with the most credits
to sell and creates perverse
incentives to pollute, because
then they can earn money to cut
those emissions. </big></big></big></big><big><big><big><big><br>
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So we have a corporate-designed
protest march to support a
corporate-dominated world body
to implement a corporate policy
to counter climate change caused
by the corporations of the
world, which are located just a
few miles away but which will
never feel the wrath of the
People’s Climate March. </big></big></big></big><big><big><big><big><br>
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Rather than moaning on the
sidelines and venting on
Facebook, radicals need to be in
the streets. Join the marches
and more important the direct
actions. Radicals need to ask
the difficult questions as to
why for the second time in
fifteen years has a militant
uprising, first Seattle and then
Occupy, given way to liberal
cooptation. What good is your
radical analysis if the NGO
sector and Democratic Party
fronts kept out-organizing you?
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Naomi Klein says we need to end
business as usual because
climate change is going to
change everything. She’s right.
Unfortunately the organizers of
the People’s Climate March
didn’t get the memo. Because
they are continuing on with
business as usual that won’t
change anything. </big></big></big></big><big><big><big><big><br>
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One prominent environmental
organizer says that after the
march ends, "The U.N. leaders
are going to be in there Monday
and Tuesday and do whatever the
fuck they want. And everyone
will go back to their lives,
walking the dog and eating
brunch." </big></big></big></big><big><big><big><big><br>
</big></big></big></big><big><big><big><big>
</big></big></big></big><big><big><big><big><br>
</big></big></big></big><big><big><big><big>
The future is unwritten. It’s
not about what happens on
Sunday. It’s what happens after
that. </big></big></big></big><big><big><big><big><br>
</big></big></big></big><big><big><big><big>
</big></big></big></big><big><big><big><big><br>
</big></big></big></big><big><big><big><big>
Arun Gupta contributes to
outlets including Al Jazeera
America, Vice, The Progressive,
The Guardian, and In These
Times. </big></big></big></big><br>
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