[rfu-automation] Fwd: [RFU] Fwd: PRESS RELEASE - SPlog provides platform for readers to publish multimedia content

[Mike Lehman]

It's pretty long for an on-air PSA, so letting them know it needs edited 
to either a 30 or 60 second version would be a good first step. They 
could do that or RFU could.

Since there is nothing directly commercially related in the PSA and 
there is the basic community service aspect, I think that it should be a 
permissible PSA. If we got a PSA or underwriting support from, say a 
tire store, like they were offering a free tire inflation and safety 
check or providing support to the station, if someone went by their shop 
and saw a Michelin sign, for instance, it should still be permissible to 
do a PSA or underwriting announcement. The only commercial thing about 
SP's site is that they do have ads on it. However, there is no mention 
of that inherent in the PSA.

Andrew, what do you think?
Mike Lehman

Noel L. Vivar wrote:
> So Smile Politely is asking for us to put up a PSA for their new
> "community-oriented publishing platform".
>
> I am unsure whether to put their PSA up since they are a for-profit
> organization... but then again, they're posting about a
> "community-oriented" service.
>
> We currently have one criterion for non-profit orgs only.
> http://www.wrfu.net/psa
>
> This would be the first PSA I have rejected on these grounds, so I
> just want to make sure that this is what the station wants.
>
> -NOel
>
>
> ---------- Forwarded message ----------
> From: joel gillespie <joel.gillespie at gmail.com>
> Date: Tue, Apr 21, 2009 at 9:14 AM
> Subject: [RFU] Fwd: PRESS RELEASE - SPlog provides platform for
> readers to publish multimedia content
> To: rfu at wrfu.net
>
>
> Hi WRFU,
>
> Please see the attached press release and text below. Thanks!
>
> Joel Gillespie
> Smile Politely
>
>
>
> FOR IMMEDIATE RELEASE
>
> Contact: 217.480.4113, <joelgillespie at smilepolitely.com>
> Joel Gillespie, Managing Editor
> Seth Fein, Managing Editor & Founder
>
> SPlog provides platform for readers to publish multimedia content
>
> (Champaign-Urbana, Illinois — April 20, 2009) — Smile Politely,
> Champaign-Urbana's online magazine,
> announces a unique addition to local media: the SPlog (pronounced
> “splog”). This new community-
> oriented publishing platform turns local media blogging on its head by
> providing all Smile Politely
> readers the opportunity to author featured content that appears on the
> site. Smile Politely's audience
> can contribute to the SPlog via a simple online form, and, in the
> process, add their own perspective
> to the magazine in a fashion far more prominent than standard commenting allows.
>
> A tumblelog, Smile Politely's SPlog is capable of featuring audio and
> video files, photography, and
> text. The section's compact posts provide readers with an array of
> snippets about life in Champaign-
> Urbana. Readers-turned-contributors can highlight upcoming local
> events of note, share their own
> reviews of community events and establishments, discuss local issues
> of significance, post photos
> that capture the interesting aspects of life in C-U, or even promote
> their own band through the posting
> of mp3 files that are conveniently hosted on Smile Politely's server
> and available for preview on
> an mp3 player.
>
> "We developed the SPlog specifically for our readers, to engage them
> in a new community-based
> platform that welcomes all perspectives on life in Champaign-Urbana,"
> said Smile Politely editor Joel
> Gillespie. "Certainly, there's a trend in technology where online
> readers expect more accessibility.
> They want to read interesting coverage that pertains to them, but they
> also want to be able to express
> themselves in a meaningful, public fashion. We've attempted to provide
> such an open-minded
> environment where ideas, news, and entertainment can be exchanged."
>
> Gillespie added, "Smile Politely wants to hold a mirror up to the
> community and celebrate the reflection.
> To be able to do that, we need to provide the opportunity for anyone
> to step in front of the mirror."
> The SPlog launched in mid February, and the response from readers has
> been positive. Smile Politely,
> a volunteer-operated magazine that was founded in 2007, publishes
> daily feature articles on
> local entertainment, culture, food, sports, news, and opinion. Each of
> the magazine's departments
> are also represented in the SPlog's daily content.
>
> Find Smile Politely on the Web at <http://www.smilepolitely.com>.The
> SPlog is located at
> <http://www.smilepolitely.com/splog>.
>
> Smile Politely managing editors Joel Gillespie and Seth Fein are
> available for media interviews. For
> more information, please contact Joel Gillespie at
> <joelgillespie at smilepolitely.com>.
>
>
>
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