[Imc-newsroom] AIR Summit Recordings online:

[Sascha Meinrath]

AIR is the Association of Independents in Radio and they've put their
plenaries and other talks on the web.  There is a TON if incredibly useful
information in these -- so take a listen if they spark your interest.

--Sascha

> >BTW, in case you missed them, the first group of sessions from the
> AIR >Summit in Chicago in Oct. 01 can be heard at: www.airmedia.org.
> They >include: >1. OPENING PLENARY Introduction to the AIR Summit's
> overall goals - renewing >the vision for public radio, building
> alliances and making it happen. The >Keynote Address, "Shakedown or
> Shakeout: Shaking up Content in Today's >Media," delivered by Samuel
> C.O. Holt, public radio legend, founding >programmer of PBS and NPR,
> and former program chief for World Space >Satellite. Holt reflects on
> radio and interdependency in the new age of >information. Public
> Radio's Catalysts: Rick Madden, CPB's Vice-President for Radio and Jay
> Allison introduce themselves and their ideas for the
  next generation of public broadcasting.

> >2. PUBLIC RADIO IN THE WORLD ECONOMY Entertainment Industry Economist and
> >author Harold Vogel offers a new view on Public Radio's role in the vast
> >entertainment industry. What are the implications for producers, stations,
> >and networks?
> >
> >3. THE AUDIENCE CONTEXT Who are our listeners, how do they use public radio
> >and what do they expect from our programming? How do broadcasting's
> >gatekeepers use this information to shape their program choices? Station
> >Resource Group's Tom Thomas and Public Radio Program Directors executive
> >Marcia Alvar show what we can understand from audience research, analysis,
> >and station planning.
> >
> >4. LUNCH WIH PRI - VALERIE ARGANBRIGHT On-air promotion is one of the best
> >ways public radio has to build audiences. Yet, a survey PRI conducted found
> >most national on-air program promos are ranked close to the bottom by
> >stations - compared to local announcer copy, web promotion and even print.
> >With such great programs, how come our promos don't carry that spark? PRI
> >takes us to lunch, and On-Air Fundraising and Promotion Manager Valerie
> >Arganbright plays promos that do light up, and shares the secrets of making
> >them.
> >
> >5. BREAKING THE LOGJAM - PRODUCERS AS CREATIVE STRATEGISTS You have a great
> >idea for a program and maybe even the funding to make it happen, but, in
> the
> >increasingly crowded and complex programming world, it's imperative for
> >producers to also act as strategists, and to be sophisticated about the
> >position of the gatekeepers. With the inception of a program idea,
> producers
> >must begin asking questions such as 'is this a local, regional, or
> national'
> >program? Are there others interested in this idea that will partner with
> me?
> >What format considerations do I need to keep to mind? Panelists: Ruth
> >Seymour, KCRW, Eric Nuzum, WKSU's, and David Freudberg's Humankind.
> >Moderator Sue Schardt, SchardtMEDIA.
> >
> >6. STANDIN' AT THE CROSSROADS - WHAT'S TO BECOME OF THE WORK OF
> >INDEPENDENTS? What rights should you be acquiring and what rights can you
> >sell? Who owns your material after its initial broadcast? And with Internet
> >stations, just what does a webcast comprise, anyway? Must you get
> permission
> >from your subjects? What rights do distributors need in order to make deals
> >in the new media environment? Panelists: Douglas Lichtman, University of
> >Chicago Law School, Margo Mifflin, plantiff in Tasini vs. The New York
> >Times. Moderated by Ernie Sanchez.
> >
> >7. BREAKING THE LOGJAM II - THE NATIONAL SYSTEM New collaborative ventures
> >such as Lost and Found Sound and American Radio Works provide encouraging
> >signs that networks, independent and station- based producers can work
> >together for innovation. But many producers, especially those less
> >experienced, still find the walls around the networks too high and too
> thick
> >to penetrate. What are the doors to network broadcast? What are successful
> >models and how can we make them happen more often? Panelists: Bruce Drake,
> >NPR VP of News, Stephen Smith, Managing Editor, American Radio Works, J.J.
> >Yore, Executive Producer, Marketplace, Bob Ferrante, Executive Producer,
> The
> >World, Davia Nelson, The Kitchen Sisters. Moderated by Sandy Tolan.
> >
> >8. WRITING WITH SOUND (Part of the Professional Development Series) Learn
> >how to fashion your own "sound-pen" - to mentally write with sound.
> >Writer/producer Tom Lopez has created numerous radio series, including Moon
> >Over Morocco, Dreams of Rio, and Dreams of Bali, writing with sounds he
> >gathered on location. He has recorded in exotic locales, from the Amazon to
> >Sumatra. Numerous honors for his work include a Prix Italia Special Prize
> >for his binaural detective opera, The Maltese Goddess.
> >
> >9. HOW DO WE MEASURE SUCCESS? Stations, Networks, Producers [ RealAudio
> >Stream ]
> >What's it all about? Why are we in this business anyway? How can we tell if
> >we're reaching our goals? Panelists: Tory Malatia, Chicago Public
> >Radio/WBEZ, Jay Kernis, NPR, Hugo Morales, Radio Bilingue, Steve Rathe,
> >Murray Street Productions.
> >
> >
> >Kathy Gronau
> >Creative PR
> >www.creativepublicity.com
> >AIR (Association of Independents in Radio)
> >www.airmedia.org
> >PH 323-655-5214
> >FX 323-651-0320
> >
> >
> >
> >
> >Frieda Werden, Producer
> >WINGS: Women's International News Gathering Service
> >P.O. Box 33220
> >Austin TX 78764 USA
> >Phone (512)416-9000
> >e-mail: wings at wings.org
> >web: www.wings.org
> >
> >WINGS can receive payments through Paypal.
> >
> >"Today's News Is Tomorrow's History -- Let's Get Women's Actions on
> >Record."
> >
> >
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Bruce A. Williams
Research Professor
Institute of Communications Research
and
Professor
Department of Urban and Regional Planning

236 Gregory Hall
244-1418
Fax: 217-244-7695
University of Illinois at Urbana-Champaign
Urbana, IL 61801