[Imc-newsroom] Getting In The Media Workshops and Coaching

Wed Jan 19 13:49:02 CST 2005

Dear Friends and Colleagues,

To fulfill your organization's mission, it's important for the public to
know about the vital work you do, what you've accomplished, what more needs
doing and how they can get involved. That is hard work and there is so much
to know about communications and media work. That is what Community Media
Workshop is here for. We can teach you what you need to know. We offer more
than lectures and general advice. You get personal attention, small class
sizes and trainers who are the best in the business.

Below is the line up for this season's workshops.  Space is limited, so
register as soon as you can.

If you have any questions, call us at 312-344-6400.

Best,
Karen Kring
New Media Manager
Community Media Workshop

P.S.  Please share this schedule with anyone you think might benefit from
some communication or media training. In particular, I believe almost
anyone would find the telephone communications and public speaking
workshops. A pdf of our brochure is at
http://www.newstips.org/interior.php?section=Calendar&main_id=433.
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COMMUNITY MEDIA WORKSHOP'S 
GETTING IN THE MEDIA
Workshops and Coaching 

January - April 2005  

** TELEPHONE COMMUNICATIONS: STATIC FREE **
Thursday, January 27 / noon to 2 p.m.
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=56

It's not what you sayŠit's how you say it. We all know how to talk on the
phone, but are you accomplishing all you could? News stories are pitched on
the phone. Many interviews are done on the phone. Brush up on your
telephone manners and techniques.

Trainer: Loree Vick, Award-Winning News Anchor and Reporter.  

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Our Premiere Course . . .

** PROFESSIONAL MEDIA RELATIONS **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=1
To help you plan, prepare, and release a major story
Five Fridays, February 4 to March 4 / 9 a.m. to noon 

Plan a media campaign around one of your own stories while learning basic
media relations strategies and skills. Pitch your story to real reporters,
like the Tribune's Jon Anderson, and learn how to handle a broadcast
interview from Fox 32's Wanda Wells. 

Suggested audience: executive and program directors, board members, PR and
media personnel. Fee includes Spin Works, the basic media-relations
textbook by Robert Bray, and Getting On the Air and Into Print, the best
media directory available.  

Trainer: Laurie Glenn-Gista, President of Thinkinc.

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** PUBLICATION DESIGN FOR NON-DESIGNERS **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=49
Thursday, March 10 / 9 a.m. to noon

Learn the basics of publications design from layout and photography to
color and typeface selection. The class is designed for those responsible
for an organization's newsletter or brochure who have never taken an art or
design class. After discussing  design fundamentals, basic techniques, and
resources available, participants get a critique of their own brochures or
newsletters.  

Trainer: Barbara Gordon, Co-Founder, Gordon Communication Services.  

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** PUBLIC SPEAKING BASICS ** 
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=53
Friday, March 11 / 9 a.m. to noon &
Friday, March 18 / 9 a.m. to 11:30 or noon to 2 p.m.

Would you rather die than speak in public? Learn to present like a pro from
a pro, and focus all that nervous energy, master speechmaking, and create a
speech to inform, inspire, or move your audience to action. Two sessions
are designed to help you polish a specific presentation. 

Trainer: Loree Vick, Award-Winning News Anchor and Reporter.  Class size
limited to 12.  

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** CREATING A STRATEGIC COMMUNICATIONS PLAN **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=54
Two Fridays, March 25 & April 1 / 9 a.m. to noon

Learn how to create an effective, comprehensive communications plan that
can help your organization grow. Learn from a leading media strategist how
to get media coverage that can provide vital help to your organization when
you need it. 

Trainer: Laurie Glenn, President of Thinkinc.

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** DEVELOP AND SHARPEN YOUR MESSAGE **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=45
Thursday, April 14 / 9 a.m. to noon

Can you communicate what you're doing quickly and convincingly? Learn how
to take a complicated message and shape it to get media attention and
convince your audience. Learn how to target your audience, research your
audience's values and concerns, and craft messages that move people to
action. Suggested audience: executive and program directors, PR and
marketing staff.  

Trainer: Nora Ferrell, Account Executive, Valerie Denney Communications.  

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** PLANNING THOSE !!#?!&*&!!! SPECIAL EVENTS **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=51
Two Thursdays, April 21 & 28 / 9 a.m. to noon

Planning and managing special events takes a special creative knack -- and
patience. You want each event to strengthen your organization. From
checklists to run-throughs, rehearsals to last-minute surprises, finicky
keynoters to weather surprises -- the two event trainers have seen it all.
They will show you the ropes to help your organization's events succeed.
The first session covers the basics; the second is devoted to reviewing and
critiquing your own event plans. 

Trainers:  Jill Stewart and Michelle Weber, Stewart Communications. 

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** INTERNET 102: THE INTERACTIVE INTERNET, EMAIL MARKETING AND MORE **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=55
Friday, April 22 / 9 a.m. to noon

This class covers the mysterious area of how to prepare your site for
search engines. We'll discuss e-newsletters, e-mail list management, and
integration with your print publications. We'll talk about techniques and
standards for handling communications with your members, clients or
customers. If you have questions about what will be covered or want to send
samples before the workshop to the workshop leader, contact Jonathan Lehrer
at j at jlerher.com. 

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** CRISIS COMMUNICATIONS AND THE MEDIA **
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=5
Friday, April 29 / 9 a.m. to noon  

It's not a matter of if it happens, but when. Something bad happens that
involves your organization and the media is on the phone or at your
doorstep demanding a quick explanation. How you handle it can have a deep
effect on your organization. Learn how to prepare a crisis communications
plan to deal effectively with the media, the public and your employees.
Suggested audience: executive directors, board members, company
spokespersons, and others who respond to the media in the event of a
crisis.

Trainer: Hope Daniels, School of Media Arts, Radio Department, Columbia
College.  

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Also keep in mind . . .

Special workshops can be scheduled any time and customized to suit your
organizations needs.  Your board and staff are representatives of your
organization --  some formally, some informally.  Can they all state the
organization's mission in quickly and concisely? Maybe your designated
spokespeople use some training? Does your overall strategic plan include
strategic communications? Call us at 312-344-6400 to discuss how Community
Media Workshop can help.