[Imc-web] Re: [Imc-info] april 1 humor on indy main

[Shayne ONeill]

Heres the text. I've got everyones sirnames deliberately wrong.. (I'ts got
me as the head of indymedia asia-pacific branch lamenting our need to go
beyond the hiphop demographic and target 'soccer moms')

-->

Indymedia.org team in merger talks with CBS/Viacom

George Soros, CEO of Indymedia.org ,  has begun merger talks with the
CBS/Viacom
News Network to help bring together the Vibrant Staff of the Independant
News Network
with the resources and Global Consumer Reach of the CBS news network.

This follows a meeting of the IMC Board of Directors and key Indymedia
shareholders
where it was decided that Indymedia needed to branch out from its
traditional liberal
readership demographic to encompass more mainstream news interests and
readerships.

Shayne Brown, president of the Asia Pacific Indymedia Consortium said "Its
fine we have
our loyal readership we do. We wouldn't of gotten where we are without
them. But our growth
has been marred by our inability to target advertising at the so called
'Soccer Mom'
demographic"

A spokesperson for CBS/Viacom said "This represents an exciting stage for
the CBS/Viacom Network.
The Indymedia branding represents fantastic marketing oportunities for our
clients to market
product at the 'alternative' and 'hip hop' youth market that the Indymedia
Network represents.

In other news, Solicitors have issued cease and desist orders against
Urbana Champaigne 'indymedia' centre
after it failed to stop using the Indymedia logo. Urbana Champaigne was a
former member of the indymedia
network, but was asked to leave when it refused to accept certain
categories of targeted media.

"Indymedia has become obsessed with the dollar. UC-IMC feels that
Indymedias obsession with monetising its
brand name has detracted from Indymedias original goal of providing hip
alternative music news for fans
of Indy rock"


--
Shayne O'Neill
http://perth.indymedia.org
I know how hard it is for you to put food on your family."
 ----George W. Bush

On Wed, 31 Mar 2004, Sascha Meinrath wrote:

> awesome!  i think if we ever stop being able to laugh at ourselves than
> we're definitely taking ourselves too seriously.  i guess you know you're
> doing great things when folks start paradying you.  i think we should post
> the story as a feature on the UCIMC site also.
>
> ;)
>
> in solidarity,
>
> --sascha
>
> On Wed, 31 Mar 2004, Shayne ONeill wrote:
>
> >
> > Hey. I've proposed a story to indy global newswire for the april 1 joke
> > story idea
> >
> > "indymedia.org in merger talks with cbs/viacom"
> >
> > In the story I put imc-uc as the main oponents , claiming that indy is to
> > concerned with money when it should be focusing on its original goal of
> > providing news on indy rock music.
> >
> > Its a light hearted jab at the conspiacy stories that sometimes happen
> > that uc-imc is too successfull with its fundraising.
> >
> > If you folks take offence I'll take that bit out. :)
> >
> > Solidarity in good humor;-
> > Shayne.
> >
> > --
> > Shayne O'Neill
> > http://perth.indymedia.org
> > I know how hard it is for you to put food on your family."
> >  ----George W. Bush
> >
> > _______________________________________________
> > Imc-info mailing list
> > Imc-info at urbana.indymedia.org
> > http://lists.cu.groogroo.com/cgi-bin/listinfo/imc-info
> >
>
> --
> Sascha Meinrath
> Project Manager & President      *      Project Manager
> Acorn Active Media Foundation   ***     Eggplant Active Media
> www.acornactivemedia.com         *      www.eggplantmedia.com
>