[Peace-discuss] US Military Launches Recruiting Blitz at Black. Latino Youth

[Lisa Chason]

Write to Tim Johnson and tell him to support the bill by Mike Honda:



>From Democracy Now, March 3, 2005

Military Launches New Marketing Efforts Toward Populations of Color

The publication Advertising Age is reporting the military is adjusting
its marketing pitches in order to recruit more African-American and
Latinos into the services. The military has found that the war in Iraq
has especially hurt recruiting in African-American communities. The
military has hired the Los Angeles advertising firm Muse Cordero Chen to
craft TV and radio ads targeting African-American communities. And the
San Antonio-based firm Cartel Creativo has been hired to create
Spanish-language ads targeting Latino populations.

Law Proposed to Protect Students From Military Recruiters

On Capitol Hill, Democratic Congressman Mike Honda of California has put
forward a bill that would make it easier for parents to block military
recruiters from gaining access to their high school-aged children. Honda
wants to amend a provision of the No Child Left Behind Act that requires
school districts to provide the Pentagon the names, addresses and phone
numbers of every student in the school. Honda wants to bar schools from
giving out the personal information without the explicit approval of the
student's parents.

Marines Fall Short of Recruiting Target Again

In other recruiting news, the Marine Corps has for the first time in
over a decade missed its recruiting target for two consecutive months.
The Marines now plan to increase the number of its recruiters by 10
percent and begin
offering r         eenlistmentbonusestoconvincetroopstostayintheMarines.