[Peace-discuss] Re: [Peace] C-U MTD advertising options

[Ricky Baldwin]

Thanks a lot, Stuart, for keeping on this.

I think it's an excellent idea and well worth the
money, especially the interior signs (which is a
nominal cost for AWARE).

I still think we need a fundraiser *for this effort*
and I'd be willing to work with others on that.  We
could use the money for, say, 5-10 exterior signs? 
Radio, TV, newspaper ads?  To pay for the yard signs
we've already bought, if nothing else?

In general we shouldn't think that advertizing is
going to carry this for us - it's going to take
legwork, door to door legwork in my opinion, petitions
in public places, etc. - BUT: (1) fundraising is an
excellent organizing tool, a way to get people
involved who may not have time to knock on doors or
have a good place to put a sign up, etc., and it
generates momentum, which I think we will need (esp.
in Champaign, if you don't mind my saying so); (2) ads
can't hurt, and they get people talking who we won't
necessarily reach with face-to-face contact, and it
primes folks we don't know for conversations we might
then have with them (they already know what we're
talking about), it may generate letters to the editor
(which can only help us)...

Anybody else?
Ricky
328-3037

--- Stuart Levy <slevy at ncsa.uiuc.edu> wrote:

> Since I might miss this Sunday's AWARE meeting,
> here's the
> scoop for advertising on MTD buses:
> 
>   - As before, the bus-interior signs (11x17",
> posted on 75 buses,
> 	which indeed is pretty much CUMTD's entire fleet)
> 	costs $200/month.
> 
>   - Exterior signs can be of three sizes: on the bus
> tail (66x21"),
> 	the curb-facing side (88"x30"), or the
> street-facing side (144"x30").
> 	Rates depend on the number of buses -- looks like
> $100/month per bus,
> 	up to $2000/month for 20 buses.  (That's the price
> for the
> 	street-side and rear signs; the curb-side signs are
> 10% cheaper.)
> 
> 	I didn't ask whether we get to choose which bus
> routes the
> 	exterior signs go on.  My guess is that they swap
> buses around
> 	as needed, so we probably don't.  Happy to ask if
> anyone cares.
> 
>    - We can also get exterior signs that show on
> only the campus buses.
> 	Rates for those are twice the above: $200/month per
> single bus,
> 	up to $2000/month for 10 buses.
> 
> In all cases we need to provide CUMTD with the
> signs, so we'd add that
> to our cost.  They can suggest someone to do the
> sign production if we like.
> 
> My take on this: to put exterior signs on an
> interesting number of buses
> would cost more than I'd want to see AWARE spend,
> but the interior ones
> could be a good deal for us.
> 
> 
> (For completeness: they can "wrap" the back of a bus
> with that
> ugly screen material.  We can't afford it.  With
> production & installation,
> it's $10750 per bus for a 6-month, $13750 for a
> 12-month contract.
> To wrap a whole (instead of partial) bus for a year
> costs $33000.)
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> 


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