[Peace] Fwd: [UFPJ] UFPJ Billboard Project...want to get involved?

[Morton K. Brussel]

Should we try once again?  --mkb

Begin forwarded message:

> From: Leslie Cagan <lesliecagan at igc.org>
> Date: November 29, 2007 10:17:43 AM CST
> To: ufpj at lists.mayfirst.org
> Subject: [UFPJ] UFPJ Billboard Project...want to get involved?
> Reply-To: lesliecagan at igc.org
>
> Dear UFPJ Member Groups:
>
> Today UFPJ is launching a Billboard Project. Our aim is to place as  
> many billboards with a peace message on U.S. roads as we can. The  
> Billboard Project is both a national campaign and a grassroots  
> effort. We'll handle most of the logistics, but it's up to your  
> group to raise the funds for your own billboard . . . and it's more  
> affordable than you might think! If this sounds interesting, please  
> read on. (There is information near the end of this memo about a  
> conference call your group is invited to participate in about tis  
> project.)
>
> Below is a fullsize antiwar billboard recently obtained by a UFPJ  
> member group as a pilot for the Billboard Project. It's already  
> being seen by tens of thousands of drivers every day on a busy  
> interstate highway. This billboard was purchased at a reduced rate  
> as a public service announcement, or PSA. UFPJ is offering to help  
> your group obtain a similar PSA antiwar billboard in your community.

>
>
> Billboards are great organizing tools. They get media coverage,  
> show the community that the antiwar sentiment is strong, attract  
> new members and contributions, and build morale.
>
> Here's how it works. In order to obtain a PSA rate from a billboard  
> company, the contracting party has to be a documented not-for- 
> profit organization. PeaceRoots.org, a member of UFPJ, is a not-for- 
> profit with years of experience partnering with local groups to  
> post over 200 progressive billboards and other signage across the  
> country. They can partner with your group. If you happen to have  
> not-for-profit status, they can still partner with you. They know  
> how to negotiate with billboard companies, and -- importantly --  
> they can arrange design and production of the sign at a reduced rate.
>
> Rates and availability of PSAs vary widely from place to place. In  
> the case of the billboard pictured above, PeaceRoots.org partnered  
> with the Northwest Indiana Coalition Against the Iraq War (that's  
> their web address at the top of the billboard). The total cost  
> amounted to about $1,350 -- roughly $600 for production, $600 to  
> the billboard company to install the billboard, and a 10% charge by  
> PeaceRoots.org for their time and expenses. For that investment of  
> $1,350, the billboard will remain up for one year -- though it may  
> be moved to a different location, if a commercial customer wants  
> that space. For comparison, the commercial rate for the space is  
> $3,000 per month. There may also be opportunities for still less  
> expensive PSA signage in your community, such as the sides of  
> buses, transit kiosks, or smaller billboards.
>
> You could use the design shown above (but with your web address),  
> select a "Support the Troops, Bring Them Home Now" design, or come  
> up with a design of your own. But keep in mind that PSA messages  
> have to be non-political and not too controversial -- for example,  
> "Impeach" or "Killer" messages wouldn't be accepted.
>
> We hope you'll talk this project over in your group. If you're  
> interested and want to learn more, please take part in a conference  
> call on Tuesday, December 11th at 8:30pm (east coast time). Or you  
> can contact the Billboard Project Coordinator directly. That's Tony  
> Shafton at ashafton at aol.com or (219) 939-2050. If you want to be on  
> this call, please send a quick note to us at   
> organizing at unitedforpeace.org  and we will send you the details.
>
> One last thing: arranging for a billboard is quite time-consuming,  
> so projects will have to be undertaken on a first-come first-served  
> basis.
>
> peace,
> Leslie Cagan
> National Coordinator, UFPJ
>
>

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