[Sdas] Re: [Re: [Imc] Re: Sexist ads in C-U]

[Regina Day Langhout]

Another film that is worth watching on this topic is Killing Us Softly.
There's also an updated version called Still Killing US Softly, and a new
version, Killing Us Softly III. To read an interview with Jean Kilbourne
about this and other women in the media issues, go to
http://www.alternet.org/story.html?StoryID=10468
Gina

On 23 Feb 2001, Suzanne Bishop wrote:

> In response to:
>
> eric lawrence hanzel wrote:
>
> > Don't you have anythign better to worry about? These ads d not
> perpetuate
> > gender roles. They are merely fashionable icons of the past. More
> likely
> > to elicite an embarrassed chuckle than your mistaken banter.
>
> Hi Eric - I am a woman and I say that I am offended at the gender bias
> and tone of these ads. They ARE sexist. If you could walk in my shoes, a
> woman's shoes who has had to deal with and live with this type of sexism
> her whole life you would understand why people would complain about the
> content of the "Lucky You" ads. As a 6 year old, as my father's car was
> being worked on, I stumbled into the mechanics garage to see an ad on a
> wall showing very similar content to this "Lucky You" ad and I wondered
> about the "servant" woman being shown. And I also wondered and took
> within my esteem the sight of women portrayed as sex OBJECTS on almost
> all of the "girly" magazines that were being sold and in plain sight at
> all of the food stores in the 60's. The "Lucky You" ads have the same
> powerful negative effects on young women and girls today. When will our
> (women's) view of ourselves be shown in the media? Only when we have
> "real" power which we don't have at present. Eric, this ad is only the
> tip of the problem - call the Rape Crisis Office at A Woman's Fund,
> 384-4480 to see if they will let you watch a video called Dreamworld, I
> guarentee you will not hold the same opinion after viewing this video.
>
> Sincerely,
> Suzanne Bishop
>
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