[IMC] Press Release: Black Friday...CyberMonday...#GivingTuesday, Encouraging Social Media Friends to Give Back

Tue Nov 19 16:34:09 UTC 2013

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*University YMCA-UIUC *

1001 S. Wright Street, Champaign, IL 61820

*www.universityymca.org <http://www.universityymca.org/>*

*Press Release:*

*For Immediate Release*

November 19, 2013

*For media inquiries, contact: *

Megan Flowers, Communications Director

*[217-337-1500 <%5B217-337-1500>*, megan at universityymca.org]

*Black Friday...CyberMonday...#GivingTuesday*

  University Y encourages social media friends to give back on
#GivingTuesday

*What:* The University YMCA encourages the community to donate online to
the University Y on #GivingTuesday, which falls on December 3rd, 2013.
Coinciding with the Thanksgiving Holiday and the kickoff of the holiday
shopping season, #GivingTuesday has become a national movement to
encourage people to take collaborative action to improve their local
communities, give back to the charities and causes they support and help
create a better world.

*How:* On December 3rd, the University Y will reach out to followers on
Twitter and friends on Facebook about how their work impacts campus and
communities, and will encourage people to make a direct donation through
Twitter and Facebook. The University Y will create a special opportunity
for friends of the Y to give through social media and their website at
www.universityymca.org

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*When:* Tuesday, December 3, 2013

*Why:* "The University YMCA has joined the #GivingTuesday movement to
highlight the impact of our campus and community programs*”, *says Alicia
Beck, Development Director of the University YMCA. "The University Y has
made in impact on hundreds of lives locally and globally. Through our local
tutoring program in Champaign-Urbana Public Schools; student service
learning initiatives with local and national organizations; student led
environmental programs; and our global engagement around health and
community immigration issues; the University of Y continues to develop
tomorrow’s global leaders today. We need your help to continue and to grow
our world-class programs, now more than ever."

All online contributions will go to fund the Y's programs that work toward
bridging campus to community around issues of social justice, environmental
protection, global engagement, and interfaith collaboration*.*

*Who:* The University Y is the oldest non-profit organization in Champaign
and is dedicated to engaging people in service, reflection, and action.  We
develop cause-driven student leaders, partner with community members and
bring them together to address issues that impact us all.

*Note:* Alicia Beck, spokesperson for the University Y's #GivingTuesday
campaign, is available for in-person and over-the-phone interviews. An
additional source is provided by the national #GivingTuesday campaign (see
below).

*About #GivingTuesday:*

#GivingTuesday is a movement to celebrate and provide incentives to give.
It will culminate with a global day of giving on December 3, 2013. This
effort harnesses the collective power of a unique blend of partners-
charities, families, businesses and individuals-to transform how people
think about, talk about and participate in the giving season.

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A team of recognized experts and influencers, initially convened by leaders
of 92nd Street Y and supported by a core group of founding partners,
originally spearheaded this effort. Founding partners in 2012 included
United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity:
water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva,
Darden Restaurant Group, Groupon, Unilever and VentureThree Capital.
Leaders in philanthropy, social media, innovative giving, grassroots
organizing, marketing and communications are providing

counsel and resources to help build this movement.

"*#GivingTuesday is a counter narrative to Black Friday and
Cyber Monday because it reminds us that the spirit of the holiday giving
season should be about community and not just consumerism,"* said Kathy
Calvin, CEO of the UN Foundation. *"The most meaningful gift we can give
our children, loved ones, friends and neighbors is the commitment to work
together to help build a better world."*

*Website:*

*http://givingtuesday.org/partner/ymca-of-the-university-of-illinois/
<http://givingtuesday.org/partner/ymca-of-the-university-of-illinois/>*

*http://universityymca.org/giving_tuesday
<http://universityymca.org/giving_tuesday>*

-- 
Best,
Megan Flowers
Communications Director
University YMCA
Office: 217-337-1500
Fax: 217-337-1533
Email: megan at universityymca.org
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