[Imc-newsroom] TIFs/eMarketing/Hefner/Sweet/Get Guide

[Community Media Workshop]

COMMUNITY MEDIA WORKSHOP'S eNOTES - Friday, April 15, 2005

On Chicago's CAN-TV Channel 21. . . 

* TIFs, DEVELOPMENT, GENTRIFICATION AND BALANCING COMMUNITY NEEDS *
featured Saturday, April 16, 8 p.m. on Community, Media & You

Plans for Uptown's Wilson Yard TIF, the site of a former CTA train repair
shop that burned down eight years ago, includes building affordable family
housing, senior apartments, small retail spaces and office for nonprofits
and a Target. Critics believe TIF funds provides un-needed subsidies to
developers while fueling gentrification, but these plans are seen as a
smart balance of community needs. Host Thom Clark discusses TIF's, how
these plans came about and how this development will affect community
trends in the area in years to come with Alderman Helen Shiller of the 46th
Ward, Mark Fick of Organization of the Northeast and John Paul Jones of the
Neighborhood Capital Budget Group.

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Coming up at the Workshop . . .

 * INTENET 102: THE INTERACTIVE INTERNET, EMAIL MARKETING AND MORE *
Friday, April 22, 2005, 9 a.m. - Noon

This class covers the mysterious area of how to craft your site so search
engines can find you, plus e-mail marketing that includes e-newsletters,
e-mail list management and integration with your print publications. We'll
offer techniques and standards for handling e-mail communications with your
members, clients or customers. Bring samples of your email communications
for the group review. Get full details and register at
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=55.


* PLANNING THOSE #?!&*~@! SPECIAL EVENTS * 
Two Thursdays: April 21 & 28, 2005, 9 a.m. - Noon

Planning and managing special events takes a special creative knack, an
array of organizational skills and the patience of Job. Whether you love
them or hate them, you want every event or conference to strengthen your
organization. Event veterans Jill Stewart and Michelle Weber will show you
the ropes to help your organization's event succeed. Get full details and
register at
http://www.newstips.org/register/index.php?section=Workshop&calendar_id=51.


The FULL WORKSHOP SCHEDULE for this season can be found at
http://www.newstips.org/register/index.php?section=Workshop.

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Recently asked question. . .

* HOW CAN WORKING WITH THE MEDIA IMPROVE OUR BOTTOM LINE? *

Besides using it to publicize a fundraising event, the media can help
convince the public that the issues your organization is working on is
important. On June 2, at the Making Media Connections conference, public
interest communications expert Carolyn Grisko and her staff will tell how a
communications campaign helped them save state funding for a non-profit
education program. Barbara Popovic will reveal how CAN TV used media to
mount a major communications campaign to save their funding from city and
cable providers.

Registration and more information about Making Media Connections 2005,
which will be at Columbia College this year, is at
http://www.newstips.org/interior.php?section=Calendar&main_id=440.

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FREE discussions on the media. . .

* A CONVERSATION WITH CHRISTIE HEFNER *
Tuesday, April 19, 2005, 6 - 8 p.m.
DePaul's Schmitt Academic Ctr., 2320 North Kenmore Avenue, Rm 154

Award-winning journalist Laura Washington and Playboy Chairman and CEO
Christie Hefner will discuss political activism, leadership of Playboy and
the role of women in media, politics and business. Reception to follow.
Event is FREE and open to the public. For more information, contact DePaul
at 773-325-4580.


* THE MEDIUM IS THE MESSAGE: PACKAGING, PERSUASION & POLITICS *
Thursday, April 21, 2005, 6 p.m.
Ann Sather's Restaurant, 929 W. Belmont, Chicago

Lynn Sweet, veteran political reporter for the Chicago Sun-Times will
dissect the 2004 election, the genuine threats to the sanctity of marriage
and the Terri Schiavo case, and the so-called liberal media. Come armed
with questions. For questions, contact Debra Shore 847-922-0622.

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At www.newstips.org . . . 

* PITCH YOUR NEWSTIPS *
http://www.newstips.org/forms/suggest_newstip.php

Bookmark this page! Here's an easy means to pitch your news to Newstips
editor Curtis Black. Newstips previews grassroots community initiatives.
Newstips are added to newstips.org frequently with links at the top of the
front page. More than 700 journalists receive this tipsheet.


* GETTING ON THE AIR & INTO PRINT 2005 *
http://www.newstips.org/cart

Ahern, Corley, Ferguson, Dumont? Contact all the reporters you want. Brian
Brady of the Mikva Challenge recent wrote, "The CMW guide is really the key
tool for us in our media efforts and probably the best return on an
investment the organization has ever made. " See newstips.org to buy
online; Robert Feder says its a real gold mine.

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Community Media Workshop is a nonprofit organization of journalists,
educators and media relations experts helping other nonprofits doing vital
work in their community connect with the media and visa versa. We provide
workshops, an annual conference, a media guide, a journalists' tipsheet,
briefing papers, sources, and sponsor the Studs Terkel Awards.

Community Media Workshop 
at Columbia College 
600 S. Michigan 
Chicago, IL 60605 
312-344-6400 
http://www.newstips.org

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