[Peace-discuss] The Social Genius of Steve Jobs

[Brussel, Morton K]

One thing the capitalistic system possesses is a dynamism for technological development/adaptation leading to changes in social and physical life. Jobs was important in seeing what the technology could do before others.

One could say that Einstein would have come along in another guise who would enunciate/discover just what he did. It is a claim some have made. The science discoveries were already on the table. Similarly, for other great scientists, Newton for example. These people not only had great brain power, but great creative ideas. They do not always go hand in hand.

So, one doesn't have to call Jobs a saint, but he was a very important in seeing what could be done with the technology, and he had the drive to carry it through. Some people are more creative than others, albeit using what is already known.  Jobs touched a nerve and propelled technology forward.

--mkb

On Oct 9, 2011, at 7:32 PM, David Green wrote:

http://daily-struggles.tumblr.com/post/11139208435/the-social-genius-behind-steve-jobs-by-arthur

In one of many recent articles on the late Steve Jobs, Dean Baker<http://www.huffingtonpost.com/dean-baker/steve-jobs-and-alan-green_b_997432.html> wrote (comparing Jobs and Alan Greenspan): “One made us rich, with a vast array of new products and new possibilities. The other made us poor with a long lasting downturn that could persist for more than a decade.” I want to enter a mild demurrer against the hagiographic depiction of Steve Jobs as the heroic entrepreneur, which one finds in nearly all the obituaries. My quarrel is not with Apple’s overseas labor practices, deplorable as those may have been. That is a separate issue. It is with the whole idea of the heroic individual entrepreneur who supposedly creates an industry ex nihilo and “makes us rich.”
To say this is to take nothing away from Steve Jobs, who was brilliant at what he did. But what he did was essentially to package the genius of tens of thousands of others, who worked not for extraordinary shares of immense profits or for rock-star celebrity but for love of the work itself. When the technologies are in place, it is inevitable that a Jobs will come along and find the key to commoditizing them, but creation of the technologies is a long, slow, and above all social process, which owes more to the actions of a far-sighted state and to basic research pursued in universities and private labs than to the genius of any entrepreneur.
Think of all the technologies that go into a Mac or iPhone: semiconductor physics, computer languages, ingenious algorithms, liquid-crystal displays, networking protocols, advanced modulation techniques, etc. etc. Steve Jobs was responsible for none of this, and the vast scope of the collective effort that goes into making each handy consumer device is a story that needs to be told by a historian of technology, not a hagiographer. Otherwise we risk confusing the achievement of the individual, remarkable as it may be, with the social achievement–the civilization–that makes it possible.
The singling out of the individual achievement is to my mind an essentially right-wing trope. It encourages the kind of thinking that leads people to argue that the tax system must preserve the profit incentive that is supposed to motivate these”job creators” and ”wealth creators.” But the fact is that emphasizing the economic incentives to individuals ignores the importance of providing other kinds of incentives to the kinds of people who are not motivated primarily by money (and I think that Jobs himself surely was one of those for whom money was a secondary consideration). No matter how much we enjoy our iPods and iPhones, we should be careful about attributing their existence to individual “genius” rather than to collective effort and the education and organization on which that effort depends.
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