[Peace] Email Profits E-Course, Part 2

[Marty Foley]

Hi, Kathleen Piece

This is Part 2 of my free Email Profits E-Course, which 
was requested from the following email address: 
peace at lists.groogroo.com

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Marty Foley ~ ProfitInfo.com 


==============[ EMAIL PROFITS E-COURSE ]==============

This ProfitInfo E-Course reveals proven strategies, tips 
and resources for generating maximum profits from your 
permission-based email marketing.

Discover why many top Internet marketers use LeadFactory 
to rapidly and affordably grow their opt-in email lists:

===> http://ProfitInfo.com/cgi-bin/lb.cgi?PI1_ec2 


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Part 2: Your Emails Are Doomed - Unless They Get Opened!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Imagine the situation for a typical email user: More and 
more email crams their inbox - much of it spam - which 
takes more and more time to deal with. They often feel 
swamped by it. 

No wonder email users are increasingly selective when it 
comes to which emails get their attention and which don't.

So once your email message reaches the inbox of your 
recipient, your first challenge then, although extremely 
basic, is vitally important: To get the recipient to open 
it. If it fails here it's doomed. All resources you've 
invested in preparing and sending it are wasted.


Crucial Keys to Getting Your Emails Opened 

Of course, you can't guarantee that every recipient will
always open your email messages, nor that they'll always 
receive them. (On occasion, sometimes emails do get lost 
in transit.)

However, you do have some control over the percentage of
emails that get opened in your mailings. Following are 
guidelines for maximizing that percentage.

1) Avoid making your email messages look like spam.
   
   If you're an experienced email user, you've likely 
   developed the habit of skimming your email inbox and 
   mercilessly deleting emails that look like spam without
   opening them. 

   And your lightning-quick judgement is probably pretty 
   accurate, minimizing the time spent dealing with junk 
   email. The same applies to your own email marketing.
   
   As users scan email messages in their crammed inboxes,
   two elements are generally most visible: The "Subject" 
   line and the "From" line. (Some email programs also 
   have a "message preview" feature that lets users see
   the first few lines within the message body.)

   All these elements risk giving the impression that 
   your messages are spam, whether they actually are
   or not. For example:
   
 o Hyped Subject lines with outlandish or unbelievable
   claims, excessive exclamation points, dollar signs,
   etc.
   
 o Cryptic email addresses in the "From" line. Here are 
   some samples from recent spam messages I've received: 
   JyH695v3q at mail.bsn.ch, jkh712 at hotmail.com, and 
   I17332 at mail.com.
     
   Although spammers are increasingly sneaky, experience 
   has taught me how to spot and delete most spam at a 
   glance. Do you think I opened any of the spam emails 
   above? Not a chance. 

   So too, ethical, permission-based email marketers must 
   avoid even giving the impression that their messages 
   are spam, or they'll be more likely to get deleted 
   without being opened.
   
2) Use a compelling Subject line.
   
   Since the content of the Subject line often determines
   whether an email gets opened or not, give it careful 
   consideration. Following are some tips for giving your
   email Subject lines greater impact:
   
 o The email Subject line is, in effect, its headline. And
   as savvy marketers are well aware, the headline is the 
   most crucial element of most any ad or other marketing
   communication. 

   Since this is so, the principles that apply to writing 
   good ad headlines also apply to email Subject lines. 
   (Whole books have been written on the topic of writing 
   ad headlines.)
      
 o Personalize, using the recipient's name in the subject.
   
   Rigorous testing by various email marketers has shown  
   that email personalization, properly used, does boost 
   clickthroughs (web traffic) and sales.
   
   Why? Various reasons...

   Using the recipient's name helps catch their eye and 
   indicates that an email isn't likely impersonal spam 
   from a stranger, but a relevant message from a person
   they're already familiar with. 
   
   Using just the recipient's first name helps save space 
   in the limited Subject line, and makes the message seem 
   more personal than if the full name were used.
   
   You can manually type names into the Subject line when 
   sending just one or a few emails. And there are many 
   software packages designed to automatically merge names 
   (and other database fields) into emails when sending 
   out larger mailings. (I highly recommend automation!)

   If you're going to use personalized email, the earlier 
   you start collecting names when building your email 
   list, the better. This way you won't have such a large 
   percentage of emails on your list without names 
   associated with them.

3) Use a recognizable and credible "From" line.
   
   Aside from the Subject line, the "From" line is the 2nd
   most crucial element that determines whether an email 
   gets opened or not.
   
   Consider using one of the following in the From line of
   your emails:
 
 o Your name.  
   
 o Your domain name.

 o Your company name.

 o The publication's name.
 
 o The editor's or publisher's name.
   
   Which of the above is best to use? Testing is a good 
   idea when unsure about a marketing variable, but tests 
   have indicated that emails with the "personal touch," 
   and which appear to be from an individual, tend to have 
   better "open rates" than those that appear to be from 
   faceless corporations or other impersonal entities.
   
   Also take into consideration which From line version 
   would be most recognizable and credible to those on 
   your list, so they'll more likely open your messages. 
   
   Also see #1 above: "Avoid making your email messages 
   look like spam."

4) Make the opening lines of the message very clear and
compelling. 

   This tip is of course also useful for better motivating
   people to CONTINUE reading your messages once they're 
   already opened. 
   
   But since some email programs also have a message 
   preview feature that lets users see the opening lines 
   of messages before opening them, a clear and benefit 
   rich introduction can also motivate more to open them
   in the first place.

The above strategies can greatly increase the likelihood 
of your emails being opened by recipients; something they
absolutely must do before they can take the action you 
want them to take.

That's all for this part of ProfitInfo's Email Profits 
E-Course. In the next you'll learn about some very common
formatting problems that could be hurting your email 
response right now, without your knowledge. 

To get the NEXT MESSAGE in this series now, click here:
http://arp.ProfitInfo.com/a/nxt.pl?c=129557&p=9005 

Best Regards,
Marty Foley ~ 1-713-467-3933

P.S. ProfitInfo.com provides a variety of proven resources
for generating more traffic, leads, sales, and profits in
your online business:
 
===> http://ProfitInfo.com/cgi-bin/home.cgi?PI5_ec2




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