[rfu-automation] Re: rfu-automation Digest, Vol 36, Issue 7

[Andrew Ó Baoill]

This raises some complex issues for WRFU. First, we've got to comply  
with FCC guidelines on calls to action - given the implied quid pro  
quo, this would count as underwriting, so we'd need to think  
particularly carefully about how we want to deal with it. We probably  
wouldn't want to treat such items as we do actual PSAs. [A PSA is a  
Public Service Announcement, usually not involving 'pay for play'.  
This would be a 'paid in kind' promotional piece.]

As we're currently in the process of launching our Underwriting  
program, it's important that any proposals for cross-promotion, such  
as this, not undercut that project.

Also, as Mike notes, link exchanges and advertising are sensitive  
topics at the IMC, requiring careful consideration by individual  
working groups, so this is something where we should move carefully,  
and include ongoing consultation with the working groups proposed to  
be affected.

Andrew

On Apr 17, 2009, at 12:00 PM, rfu-automation- 
request at lists.chambana.net wrote:

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>   1. Re: [Imc-bookkeeper] Re: Form Submission: Advertise (Mike Lehman)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Thu, 16 Apr 2009 14:34:33 -0500
> From: Mike Lehman <rebelmike at earthlink.net>
> Subject: [rfu-automation] Re: [Imc-bookkeeper] Re: Form Submission:
> 	Advertise
> To: Jason Keist <jkeist2 at gmail.com>
> Cc: WRFU <rfu-automation at ucimc.org>,	Bookkeeperlist
> 	<imc-bookkeeper at lists.chambana.net>
> Message-ID: <49E78849.20502 at earthlink.net>
> Content-Type: text/plain; charset=ISO-8859-1; format=flowed
>
> Jason,
> The Illinois Arts Council provides funding that we use for general
> support of all of UC IMC's programs. As part of their requirements, we
> include its logo or announce its support, as appropriate to the medium
> in question. WEFT does the same thing, for instance.
>
> Community Shares is a funding coalition that provides opportunities  
> for
> workplace giving to  support its members. We get credit for the number
> of CS placements in our various media.
>
> I'm cc-ing this to the RFU-Automation to see if they can give you
> numbers on how many times announcements are made.
>
> I'm not sure, but it sounds like this is supposed to be a link  
> exchange?
> Generally, IMC webpages don't have advertising, so I'm uncertain if
> what's intended would be appropriate without raising concerns about  
> the
> commercialization of our website, since Smile Politely is not an
> IMC-affiliated working group.
> Mike Lehman
>
> Jason Keist wrote:
>> Hey all,
>>
>> I wanted to get some input before I respond to Doug from "Smile
>> Politely".  I see that the Public i lists names of "sustaining
>> contributors" as well as the Illinois Arts Council and Community
>> Shares.  Are these entities related in that they have assisted the  
>> IMC
>> in promotion efforts?  How could I better explain this to Doug?  And,
>> how often are PSA's "read" (automated response) on RFU? Thanks.
>>
>> JK
>>
>> On Thu, Apr 16, 2009 at 1:20 PM, Doug Hoepker <doughoepker at gmail.com
>> <mailto:doughoepker at gmail.com>> wrote:
>>
>>    Jason,
>>
>>    Can you give us a specific idea of the sort of things we would get
>>    at each entity? For example, what do you mean by "public i
>>    contributor"? What does a IMC website post consist of? How often
>>    are the PSAs read on WRFU?
>>
>>    Thanks,
>>    Doug
>>
>>    On Thu, Apr 16, 2009 at 11:04 AM, Jason Keist <jkeist2 at gmail.com
>>    <mailto:jkeist2 at gmail.com>> wrote:
>>
>>        Entry Date: 2009-04-16 10:04 AM
>>
>>        Name: Jason Keist
>>        Company: Urbana-Champaign Independent Media Center
>>        Address: 202 S. Broadway
>>        City/State: Urbana, IL  61801
>>        Phone: 217.344.8820
>>        Email: jkeist2 at gmail.com <mailto:jkeist2 at gmail.com>
>>
>>        Message:
>>        Hi,
>>
>>        My name is Jason Keist. I am currently an intern at the Urbana
>>        IMC.  I want to know if we could place an advertisement on
>>        your page informing the community about the spaces the IMC has
>>        for rent/lease.  In return, we can discuss ways in which the
>>        IMC can offer SmilePolitely some form of cross-promotion (spot
>>        as public i contributor, WRFU psa, IMC website post, etc.).
>>         Thank you for your consideration.
>>
>>        Jason Keist
>>
>>        Personal Contact?: {check}
>>
>>
>>
>>
>>
>> -- 
>> Jason Keist
>> Program Development  Coordinator-Intern
>> Urbana-Champaign Independent Media Center
>> 202 S. Broadway Ave., Suite 100
>> Urbana, IL 61801
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> End of rfu-automation Digest, Vol 36, Issue 7
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