[Imc-makerspace] Fwd: [CliffordPickover] Why Apple Should Use Its Billions to Crush Hollywood

[Stewart Dickson]

Has anybody seen AppleTV in action?

-------- Original Message --------
Subject: 	[CliffordPickover] Why Apple Should Use Its Billions to Crush 
Hollywood
Date: 	Wed, 22 Jun 2011 09:12:58 -0400
From: 	Rusty <rustyrusty at rogers.com>
Reply-To: 	CliffordPickover at yahoogroups.com
To: 	CliffordPickover at yahoogroups.com <CliffordPickover at yahoogroups.com>




http://www.cultofmac.com/why-apple-should-use-its-billions-to-crush-hollywood/101379#disqus_thread

Before getting into a new industry, most companies in technology start 
with the question: What can we make?

The great thing about Apple is that they ask: What /should/ we make? 
What industry is so broken, and products so clunky and frustrating to 
use, that Apple could re-invented it with something elegant, beautiful 
and simple?

They've done this successfully four times with four industries: PCs, 
music players, cell phones and tablets.

Four culture-changing mega hits for a single company, by the way, is the 
current world record. Some other super successful companies have done 
this only once. Think Starbucks with its coffee stores, or Amazon.com 
with its book business. Many super successful companies have never 
achieved this.

In the case of music players and tablets, Apple changed the world 
through sheer market domination. In PCs and cell phones, they changed 
the world by creating a vision so compelling that competitors were 
forced to copy.

In other industries, Apple has failed to change the world.

One of these failures is the TV and movie watching experience with Apple 
TV. Yes, Apple TV is awesome. But the overwhelming majority of TV users 
neither use an Apple TV, nor use a system that copies Apple TV. Which is 
too bad, because our living rooms desperately need Apple's touch.


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