[Newspoetry] Random House enters newspoetry market

[gillespie william k]

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An April Poem-A-Day Keeps The Brain Cobwebs Away

If you didn't know, April is officially National Poetry Month. In support 
of this oft forgotten corner of the publishing world, Knopf is sponsoring
a "Poem-A-Day" e-mail campaign to raise poetry awareness.

This is the third consecutive year Knopf has run the program, delivering 
all interested parties a dose of well-crafted language to go with their 
morning coffee (or tea or Chai). 9,000 people signed up for the daily 
e-mails last year and the company is hoping to add significantly to their 
number with this year's campaign.

Deborah Garrison, Knopf's poetry editor, told PW Daily, "There's been kind 
of a surge in the interest in poetry and we're just enjoying it." She 
added, "It's quite exciting to reach people in their home and offices.
When  you get used to reading poem a day by e-mail--whether you're at
home, work or wherever--it becomes part of your diet."

Knopf has also launched a dedicated James Merrill multimedia site to 
coincide with the publication of his Collected Poems. Among the unique 
features are video footage of Merrill reading and a tour of his house in 
Stonington Conn., narrated by poet and editor J. D. McClatchy.

To sign up to receive a poem-a-day during National Poetry Month, log on to 
http://www.randomhouse.com/knopf/poetry. The James Merrill multimedia site 
is located at 
http://www.randomhouse.com/knopf/aak/jamesmerrill/index.html.--Edward 
Nawotka

William Gillespie

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