[Newspoetry] Abrupt jams another car ad (fwd)

david moses fruchter dmf23 at neuron.net
Mon Feb 10 11:05:59 CST 2003


---------- Forwarded message ----------
Date: Sun, 9 Feb 2003 19:28:50 -0600
From: Abrupt <abrupt at abrupt.org>
To: Abrupt <abrupt at abrupt.org>
Subject: Abrupt jams another car ad

FOR IMMEDIATE RELEASE

In what is being called "the first sign of creative activity in
months," Abrupt today released the second installment in its series of
SUV 'subvertisements'. These ads directly critique the auto industry's
promotion of gas-guzzling eco-terror, by using the originals' bleak
wilderness landscapes to represent a natural world ravaged by human
excess. Future installments will broaden the critique, while making
explicit the principle of self-interested overconsumption inherent in
the concept of the sports utility vehicle.

	This latest work is available here: http://www.abrupt.org/CJ/ccc.jpg

	To see it in context: http://www.abrupt.org/CJ/CJ.html

Company data: Abrupt is a not-for-profit organization specializing in
digital massage therapy since 1991. This self-taught practice focuses
on the mending of incomplete messages, by gently kneading them towards
their logical conclusion. Also known as 'pixelpuncture', this technique
can, in the right hands, yield dramatic results, curing wounded
rhetorical ploys in a matter of minutes. It is traded on the FNORD
index under the symbol ABPT. For more information, please visit the
company homesite at http://www.abrupt.org.




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